16+ YEARS OF CRAFTING SEAMLESS EXPERIENCES.
Hands on leader crafting strategies & UX that resonates with users, elevates product experiences, and drives business success.
My daily toolkit includes design strategy, user research, information architecture, task flows, personas, user journeys, wireframes, visual mock-ups, and interaction models.
– I'm ambitious and outcome-driven.
– I’m strong at communicating design intent, both verbally and visually.
– I prioritize collaboration, embracing humility and a team-focused approach to achieve the best outcomes
2016 – Now
Lead UX Designer, Amazon, Seattle.
2024 – Now
Amazon Business
At Amazon Business, I am responsible to Strategize, Design & Deliver comprehensive, end-to-end workflows and customer experiences (CX) rooted in research and insights, establishing a North Star vision for the Enterprise Integration charter Amazon Business.
2022 – 2024
Amazon Web Services
At AWS EUC, I am responsible for developing experience frameworks and touch points that enable customers to discover and configure our solutions seamlessly.
2019 – 2022
People Experience & Technology
As Head of UX, Led the charge in crafting the UX strategy for Amazon's new hire onboarding experience. Presented and gained buy-ins from SVPs & successfully delivered design that helped create a positive experience for every corp new hire since May 2020. Led and grew the design function across the org.
2016 – 2019
Shopping Design
Spearheaded design strategy & research for the worldwide affiliate portal, catering to over 1.2M users across 21 countries. Led initiatives to enhance the customer journey through pivotal projects such as Associate Central Mobile, Enhanced Reporting, Code Vending Experience, and Resource Center. Led UX for the Native Shopping Ads experience.
2010 – 2016
Principal UX Consultant, IBM Interactive.
Led execution and production of design concepts to provide complete deliverables - UX & Visual design principles to multiple platforms (Web / Mobiles/ Tablets/ Omni - channel) for IBM's Fortune 500 clients. Author and present visioning and POVs to clients, both internal and external; evangelising IBM Interactive offerings.
Started at IBM as a Product designer working on the Vulcan Design System for IBM's Centennial Redesign.
For almost 2 decades, I've designed consumer & enterprise products for global brands & organizations around the world.